Host-guest relations and destination image: compensatory effects, impression management, and implications for tourism recovery

Vincent Wing Sun Tung, Serene Tse, Dave Chun Fai Chan

Research output: Journal article publicationJournal articleAcademic researchpeer-review

2 Citations (Scopus)


Incidences of negative host-guest interactions have been frequently reported through news and social media during the COVID-19 pandemic. In light of this, the present study examines the exposure of negative information about residents on potential tourists’ evaluations of destination images. The findings show that tourists may offset negativity about residents through the concept of compensatory efforts by providing more favorable judgements to other elements of the destination (e.g. culture and environment). This study contributes by highlighting the dynamics of compensatory efforts and impression management on destination images, which are relevant for promoting destinations when travel and tourism recover from COVID-19.

Original languageEnglish
Pages (from-to)833-844
Number of pages12
JournalJournal of Travel and Tourism Marketing
Issue number8
Publication statusPublished - 2021


  • Destination image
  • destination management
  • destination marketing
  • host-guest relations
  • tourists

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing

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