Hong Kong residents’ perception of travel websites

S. Qi, R. Leung, Chun Hung Roberts Law, D. Buhalis

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic research

25 Citations (Scopus)

Abstract

At present, Internet applications have been well adopted in the tourism industry. In terms of online marketing, consumers online purchase intention is always recognized as one of the most popular topics in both academia and industry. This research makes an attempt to investigate the perception of residents in Hong Kong, grouped in experienced and inexperienced travelers, of online and offline perceptions. Empirical findings indicated that both groups of travelers considered price and online payment security were equally important, and website reputation was more important to inexperienced travelers. Respondents did not shop online mainly because online transactions are too complicated and insecure. They preferred face-to-face interactions. Drawing on the findings, recommendation and suggestions to the industry were provided.
Original languageEnglish
Title of host publicationInformation and communication technologies in tourism 2010 : proceedings of the International Conference in Lugano, Switzerland, February 10-12, 2010
PublisherSpringer
Pages75-86
Number of pages12
ISBN (Electronic)9783211994078
ISBN (Print)9783211994061
DOIs
Publication statusPublished - 2010
EventInternational Conference on Information and Communication Technologies in Tourism -
Duration: 1 Jan 2010 → …

Conference

ConferenceInternational Conference on Information and Communication Technologies in Tourism
Period1/01/10 → …

Keywords

  • Experienced traveler
  • Inexperienced traveler
  • Online purchase intension
  • Online channels

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