Hong Kong residents’ perception of travel websites

S. Qi; R. Leung; Chun Hung Roberts Law; D. Buhalis

doi:10.1007/978-3-211-99407-8_7

Hong Kong residents’ perception of travel websites

S. Qi, R. Leung, Chun Hung Roberts Law, D. Buhalis

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research

26 Citations (Scopus)

Abstract

At present, Internet applications have been well adopted in the tourism industry. In terms of online marketing, consumers online purchase intention is always recognized as one of the most popular topics in both academia and industry. This research makes an attempt to investigate the perception of residents in Hong Kong, grouped in experienced and inexperienced travelers, of online and offline perceptions. Empirical findings indicated that both groups of travelers considered price and online payment security were equally important, and website reputation was more important to inexperienced travelers. Respondents did not shop online mainly because online transactions are too complicated and insecure. They preferred face-to-face interactions. Drawing on the findings, recommendation and suggestions to the industry were provided.

Original language	English
Title of host publication	Information and communication technologies in tourism 2010 : proceedings of the International Conference in Lugano, Switzerland, February 10-12, 2010
Publisher	Springer
Pages	75-86
Number of pages	12
ISBN (Electronic)	9783211994078
ISBN (Print)	9783211994061
DOIs	https://doi.org/10.1007/978-3-211-99407-8_7
Publication status	Published - 2010
Event	International Conference on Information and Communication Technologies in Tourism - Duration: 1 Jan 2010 → …

Conference

Conference	International Conference on Information and Communication Technologies in Tourism
Period	1/01/10 → …

Keywords

Experienced traveler
Inexperienced traveler
Online purchase intension
Online channels

More information

10.1007/978-3-211-99407-8_7

Cite this

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title = "Hong Kong residents{\textquoteright} perception of travel websites",

abstract = "At present, Internet applications have been well adopted in the tourism industry. In terms of online marketing, consumers online purchase intention is always recognized as one of the most popular topics in both academia and industry. This research makes an attempt to investigate the perception of residents in Hong Kong, grouped in experienced and inexperienced travelers, of online and offline perceptions. Empirical findings indicated that both groups of travelers considered price and online payment security were equally important, and website reputation was more important to inexperienced travelers. Respondents did not shop online mainly because online transactions are too complicated and insecure. They preferred face-to-face interactions. Drawing on the findings, recommendation and suggestions to the industry were provided.",

keywords = "Experienced traveler, Inexperienced traveler, Online purchase intension, Online channels",

author = "S. Qi and R. Leung and Law, {Chun Hung Roberts} and D. Buhalis",

year = "2010",

doi = "10.1007/978-3-211-99407-8_7",

language = "English",

isbn = "9783211994061",

pages = "75--86",

booktitle = "Information and communication technologies in tourism 2010 : proceedings of the International Conference in Lugano, Switzerland, February 10-12, 2010",

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note = "International Conference on Information and Communication Technologies in Tourism ; Conference date: 01-01-2010",

}

Qi, S, Leung, R, Law, CHR & Buhalis, D 2010, Hong Kong residents’ perception of travel websites. in Information and communication technologies in tourism 2010 : proceedings of the International Conference in Lugano, Switzerland, February 10-12, 2010. Springer, pp. 75-86, International Conference on Information and Communication Technologies in Tourism, 1/01/10. https://doi.org/10.1007/978-3-211-99407-8_7

Hong Kong residents’ perception of travel websites. / Qi, S.; Leung, R.; Law, Chun Hung Roberts et al.
Information and communication technologies in tourism 2010 : proceedings of the International Conference in Lugano, Switzerland, February 10-12, 2010. Springer, 2010. p. 75-86.

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research

TY - GEN

T1 - Hong Kong residents’ perception of travel websites

AU - Qi, S.

AU - Leung, R.

AU - Law, Chun Hung Roberts

AU - Buhalis, D.

PY - 2010

Y1 - 2010

N2 - At present, Internet applications have been well adopted in the tourism industry. In terms of online marketing, consumers online purchase intention is always recognized as one of the most popular topics in both academia and industry. This research makes an attempt to investigate the perception of residents in Hong Kong, grouped in experienced and inexperienced travelers, of online and offline perceptions. Empirical findings indicated that both groups of travelers considered price and online payment security were equally important, and website reputation was more important to inexperienced travelers. Respondents did not shop online mainly because online transactions are too complicated and insecure. They preferred face-to-face interactions. Drawing on the findings, recommendation and suggestions to the industry were provided.

AB - At present, Internet applications have been well adopted in the tourism industry. In terms of online marketing, consumers online purchase intention is always recognized as one of the most popular topics in both academia and industry. This research makes an attempt to investigate the perception of residents in Hong Kong, grouped in experienced and inexperienced travelers, of online and offline perceptions. Empirical findings indicated that both groups of travelers considered price and online payment security were equally important, and website reputation was more important to inexperienced travelers. Respondents did not shop online mainly because online transactions are too complicated and insecure. They preferred face-to-face interactions. Drawing on the findings, recommendation and suggestions to the industry were provided.

KW - Experienced traveler

KW - Inexperienced traveler

KW - Online purchase intension

KW - Online channels

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M3 - Conference article published in proceeding or book

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BT - Information and communication technologies in tourism 2010 : proceedings of the International Conference in Lugano, Switzerland, February 10-12, 2010

PB - Springer

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ER -

Hong Kong residents’ perception of travel websites

Abstract

Conference

Keywords

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