Hong Kong - a major urban tourism destination in South-East Asia

Hailin Qu, Hanqin Qiu

Research output: Journal article publicationJournal articleAcademic researchpeer-review

Abstract

The purpose of this study was to analyse Hong Kong's urban tourism elements and major origin markets, and to explore Hong Kong urban tourism selection factors and tourists' perception and satisfaction towards Hong Kong urban travelling. It addressed issues of marketing strategies which have been used by the Hong Kong Tourist Association to promote Hong Kong successfully as an urban destination in South-East Asia and to establish a new image after 1997.
Original languageEnglish
Pages (from-to)363-372
Number of pages10
JournalJournal of Vacation Marketing
Volume3
Issue number4
DOIs
Publication statusPublished - 1 Dec 1997

Keywords

  • Hong Kong
  • South-East Asia
  • Urban tourism

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management

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