The purpose of this study was to analyse Hong Kong's urban tourism elements and major origin markets, and to explore Hong Kong urban tourism selection factors and tourists' perception and satisfaction towards Hong Kong urban travelling. It addressed issues of marketing strategies which have been used by the Hong Kong Tourist Association to promote Hong Kong successfully as an urban destination in South-East Asia and to establish a new image after 1997.
- Hong Kong
- South-East Asia
- Urban tourism
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management