Formal and informal visitor welcome programmes have been identified as providing a positive step in promoting cross-sociocultural relations and communication. Several countries now operate such programmes. Since 1990, Hong Kong has successfully operated a formal community visitor welcome programme, known as the Family Insight Tour’. This tour programme is a joint initiative offered by the Hong Kong Tourist Association (HKTA) and the Hong Kong Housing Authority. It offers tourists the chance to visit the public housing estates in Hong Kong where approximately 55% of the population lives. The tourists are able not only to visit the homes and social services provided for residents, but also afforded the chance to meet and interact with a local family. The tour has become so successful that demand from tourists now far outstrips the limited number of places the HKTA is able to offer. The paper examines the rationale behind such tours, looks at the HKTA tour in detail, and presents limitations and issues relating to the operation of the programme. Hobson & B. Mak.
ASJC Scopus subject areas
- Geography, Planning and Development
- Tourism, Leisure and Hospitality Management