Helping a Lost Tourist: The Effects of Metastereotypes on Resident Prosocial Behaviors

While previous research has explored stereotypes, few studies have investigated the effects of metastereotypes on residents’ prosocial behaviors; that is, how would residents react to tourists’ negative (or positive) stereotypes of them? Study 1 demonstrates that residents were more willing to help a lost tourist in the face of negative metastereotypes. Study 2 further shows that metastereotype valence (i.e., positive or negative) could influence residents’ prosocial behaviors. Finally, Study 3 shows that triggering a common social identity between residents and tourists may not mitigate the effects of metastereotypes that arise from outgroup distinctiveness. Taken together, this research suggests that metastereotypes could potentially influence prosocial behaviors through impression management motives. This research contributes to the literature on host-tourist relationships and provides practical relevance for destination management organizations and public policy planners involved in managing intergroup relations by connecting knowledge from metastereotypes with stereotype-reduction strategies.