Having Less, Giving More: The Influence of Social Class on Prosocial Behavior

Paul K. Piff, Michael W. Kraus, Stéphane Côté, Bonnie Hayden Cheng, Dacher Keltner

Research output: Journal article publicationJournal articleAcademic researchpeer-review

613 Citations (Scopus)

Abstract

Lower social class (or socioeconomic status) is associated with fewer resources, greater exposure to threat, and a reduced sense of personal control. Given these life circumstances, one might expect lower class individuals to engage in less prosocial behavior, prioritizing self-interest over the welfare of others. The authors hypothesized, by contrast, that lower class individuals orient to the welfare of others as a means to adapt to their more hostile environments and that this orientation gives rise to greater prosocial behavior. Across 4 studies, lower class individuals proved to be more generous (Study 1), charitable (Study 2), trusting (Study 3), and helpful (Study 4) compared with their upper class counterparts. Mediator and moderator data showed that lower class individuals acted in a more prosocial fashion because of a greater commitment to egalitarian values and feelings of compassion. Implications for social class, prosocial behavior, and economic inequality are discussed.
Original languageEnglish
Pages (from-to)771-784
Number of pages14
JournalJournal of Personality and Social Psychology
Volume99
Issue number5
DOIs
Publication statusPublished - 1 Nov 2010
Externally publishedYes

Keywords

  • Compassion
  • Generosity
  • Prosocial behavior
  • Social class
  • Socioeconomic status

ASJC Scopus subject areas

  • Social Psychology
  • Sociology and Political Science

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