Original language | English |
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Pages (from-to) | 1-11 |
Number of pages | 11 |
Journal | Journal of Product and Brand Management |
Volume | 30 |
Issue number | 1 |
DOIs | |
Publication status | Published - 28 Jan 2021 |
Externally published | Yes |
ASJC Scopus subject areas
- Marketing
- Management of Technology and Innovation