Guest editorial

Dimitrios Buhalis, Sangwon Park

Research output: Journal article publicationEditorialAcademic research

1 Citation (Scopus)
Original languageEnglish
Pages (from-to)1-11
Number of pages11
JournalJournal of Product and Brand Management
Volume30
Issue number1
DOIs
Publication statusPublished - 28 Jan 2021
Externally publishedYes

ASJC Scopus subject areas

  • Marketing
  • Management of Technology and Innovation

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