| Original language | English |
|---|---|
| Title of host publication | New-product diffusion models |
| Publisher | Kluwer Academic |
| Pages | 141-163 |
| Number of pages | 23 |
| ISBN (Print) | 0792377516 |
| Publication status | Published - 2000 |
Growth models for multiproduct interactions : current status and new directions
- B.L. Bayus
- , Nam Woon Kim
- , A.D. Shocker
Research output: Chapter in book / Conference proceeding › Chapter in an edited book (as author) › Academic research