Growth models for multiproduct interactions : current status and new directions

B.L. Bayus, Nam Woon Kim, A.D. Shocker

Research output: Chapter in book / Conference proceeding › Chapter in an edited book (as author) › Academic research

Original language	English
Title of host publication	New-product diffusion models
Publisher	Kluwer Academic
Pages	141-163
Number of pages	23
ISBN (Print)	0792377516
Publication status	Published - 2000

Cite this

@inbook{aabd3f030e0b45dcb6f89e07a7d00d54,

title = "Growth models for multiproduct interactions : current status and new directions",

author = "B.L. Bayus and Kim, {Nam Woon} and A.D. Shocker",

year = "2000",

language = "English",

isbn = "0792377516",

pages = "141--163",

booktitle = "New-product diffusion models",

publisher = "Kluwer Academic",

}