Growth models for multiproduct interactions : current status and new directions

B.L. Bayus, Nam Woon Kim, A.D. Shocker

Research output: Chapter in book / Conference proceedingChapter in an edited book (as author)Academic research

Original languageEnglish
Title of host publicationNew-product diffusion models
PublisherKluwer Academic
Number of pages23
ISBN (Print)0792377516
Publication statusPublished - 2000

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