Green practices, golden stars: how hotel ratings shape guests’ pro-environmental behavior

This study explores the impact of green practices in Front of House (FOH) and Back of House (BOH) settings across different hotel star ratings on guests’ pro-environmental behavior. Grounded in the Contingency Theory and Broaden-and-Build Theory, the research consists of four distinct studies aimed at understanding how these green practices, coupled with hotel star ratings, influence guests’ hedonic and eudaimonic well-being, as well as their environmentally friendly actions. The experiments demonstrate that in luxury hotels, FOH practices significantly enhance pro-environmental behaviors by boosting hedonic well-being. Conversely, in economy hotels, BOH practices effectively foster eco-friendly behaviors by enhancing eudaimonic well-being. This study offers valuable insights into the psychological mechanisms that drive sustainable behavior in various hotel contexts, providing hotel managers and policymakers with crucial guidance on tailoring green strategies to optimize both sustainability efforts and guest experiences.