Green is assimilation: A theoretical framework and research Agenda

Chun Fong Lei, Wai Ting Ngai

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

16 Citations (Scopus)


The current paper presents a theoretical framework on the assimilation of Green IS in organizations. The assimilation of Green IS comprises three stages, namely, Green IS initiation, adoption, and routinization. The different stages of assimilation are proposed to be affected by different groups of factors. Based on institutional theory, organizational information processing theory and organization theory, environmental uncertainty, organizational slack, and institutional pressure are employed to explain Green IS assimilation, and the importance of each of these factors will vary in different stages of assimilation. Institutional factors and environmental uncertainty will affect the initiation of adoption of Green IS, while organizational resources will affect the adoption and rountinization of Green IS. Organizational resources will moderate the relationship between environmental uncertainty and Green IS adoption. The proposed framework is planned to be tested in the future empirical study. Finally, theoretical and managerial implications of the proposed conceptual model are presented.
Original languageEnglish
Title of host publication18th Americas Conference on Information Systems 2012, AMCIS 2012
Number of pages9
Publication statusPublished - 1 Dec 2012
Event18th Americas Conference on Information Systems 2012, AMCIS 2012 - Seattle, WA, United States
Duration: 9 Aug 201212 Aug 2012


Conference18th Americas Conference on Information Systems 2012, AMCIS 2012
Country/TerritoryUnited States
CitySeattle, WA


  • Green is assimilation
  • Research agenda
  • Theoretical framework

ASJC Scopus subject areas

  • Computer Networks and Communications
  • Computer Science Applications
  • Information Systems
  • Library and Information Sciences

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