Green is assimilation: A theoretical framework and research Agenda

The current paper presents a theoretical framework on the assimilation of Green IS in organizations. The assimilation of Green IS comprises three stages, namely, Green IS initiation, adoption, and routinization. The different stages of assimilation are proposed to be affected by different groups of factors. Based on institutional theory, organizational information processing theory and organization theory, environmental uncertainty, organizational slack, and institutional pressure are employed to explain Green IS assimilation, and the importance of each of these factors will vary in different stages of assimilation. Institutional factors and environmental uncertainty will affect the initiation of adoption of Green IS, while organizational resources will affect the adoption and rountinization of Green IS. Organizational resources will moderate the relationship between environmental uncertainty and Green IS adoption. The proposed framework is planned to be tested in the future empirical study. Finally, theoretical and managerial implications of the proposed conceptual model are presented.