Go virtual? enhancing consumers' experiences in shared virtual reality for marketing communication

Kung Wong Lau; P.Y. Lee

Go virtual? enhancing consumers' experiences in shared virtual reality for marketing communication

Kung Wong Lau, P.Y. Lee

The Hong Kong Polytechnic University

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Original language	English
Publication status	Published - 2013
Event	American Academy of Advertising (AAA). Conference [AAA International Conference] - Duration: 1 Jan 2013 → …

Conference

Conference	American Academy of Advertising (AAA). Conference [AAA International Conference]
Period	1/01/13 → …

Cite this

@conference{2b05f06dce834a33a6878d51d48909f0,

title = "Go virtual? enhancing consumers' experiences in shared virtual reality for marketing communication",

author = "Lau, {Kung Wong} and P.Y. Lee",

year = "2013",

language = "English",

note = "American Academy of Advertising (AAA). Conference [AAA International Conference] ; Conference date: 01-01-2013",

}

Go virtual? enhancing consumers' experiences in shared virtual reality for marketing communication. / Lau, Kung Wong; Lee, P.Y.
2013. Paper presented at American Academy of Advertising (AAA). Conference [AAA International Conference].

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review