Generative AI bestows more realistic forms upon virtual assistants: Examining the impact of virtual avatar assistant’s form realism on consumer fun and usage intention

Hanfei Xue, Jiayu Wang, Sze Man Chong, Shakira Renata Monique Twijsel, Minkyeong Bae, Chung-Wha (Chloe) Ki, Christina Wong

Research output: Unpublished conference presentation (presented paper, abstract, poster)PosterAcademic researchpeer-review

Original languageEnglish
Publication statusNot published / presented only - 2024
Event2024 Global Fashion Management Conference - Milan, Italy
Duration: 11 Jul 202414 Jul 2024

Conference

Conference2024 Global Fashion Management Conference
Country/TerritoryItaly
CityMilan
Period11/07/2414/07/24

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