@conference{33f3c3688797407fa5665bbb92ef1ada,
title = "Generative AI bestows more realistic forms upon virtual assistants: Examining the impact of virtual avatar assistant{\textquoteright}s form realism on consumer fun and usage intention",
author = "Hanfei Xue and Jiayu Wang and Chong, {Sze Man} and Twijsel, {Shakira Renata Monique} and Minkyeong Bae and Ki, {Chung-Wha (Chloe)} and Christina Wong",
year = "2024",
language = "English",
note = "2024 Global Fashion Management Conference ; Conference date: 11-07-2024 Through 14-07-2024",
}