@inproceedings{553ff4e0c06841998589c20f6634b90e,
title = "Gamified Sharing Economy: The Role of Game Elements in Sharing Economy",
abstract = "Sharing economy platforms are incorporating gamification as a strategy to encourage people to participate in it, i.e., to offer their idle goods/services/space through their sharing platforms or provide access to such products/services offered by others. {\textquoteleft}Critical mass{\textquoteright} is one of the underlying key principles that is responsible for the success of sharing economy platforms. That means it requires people to participate and engage in it. This paper investigates the role of gamification in sharing economy platforms that aim towards encouraging people to participate in it as hosts. By investigating Airbnb as a case, the study intends to understand the role played by game elements in engaging and motivating the hosts for sustained participation. The findings from this research would offer some essential touchpoints for using gamification in sharing economy platforms to encourage people to participate in it by offering their underutilized products, services and other resources.",
keywords = "Airbnb, Game elements, Gamification, Motivation, Sharing economy",
author = "Krity Gera and Peter Hasdell",
note = "Funding Information: The authors would like to thank The Hong Kong Polytechnic University for providing the resources and support for the research. Publisher Copyright: {\textcopyright} 2020, Springer Nature Switzerland AG.; AHFE International Conference on Affective and Pleasurable Design, 2019 ; Conference date: 24-07-2019 Through 28-07-2019",
year = "2020",
month = jan,
day = "1",
doi = "10.1007/978-3-030-20441-9_25",
language = "English",
isbn = "9783030204402",
series = "Advances in Intelligent Systems and Computing",
publisher = "Springer-Verlag",
pages = "232--242",
editor = "Shuichi Fukuda",
booktitle = "Advances in Affective and Pleasurable Design - Proceedings of the AHFE 2019 International Conference on Affective and Pleasurable Design",
}