Gamified Sharing Economy: The Role of Game Elements in Sharing Economy

Krity Gera, Peter Hasdell

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

1 Citation (Scopus)

Abstract

Sharing economy platforms are incorporating gamification as a strategy to encourage people to participate in it, i.e., to offer their idle goods/services/space through their sharing platforms or provide access to such products/services offered by others. ‘Critical mass’ is one of the underlying key principles that is responsible for the success of sharing economy platforms. That means it requires people to participate and engage in it. This paper investigates the role of gamification in sharing economy platforms that aim towards encouraging people to participate in it as hosts. By investigating Airbnb as a case, the study intends to understand the role played by game elements in engaging and motivating the hosts for sustained participation. The findings from this research would offer some essential touchpoints for using gamification in sharing economy platforms to encourage people to participate in it by offering their underutilized products, services and other resources.

Original languageEnglish
Title of host publicationAdvances in Affective and Pleasurable Design - Proceedings of the AHFE 2019 International Conference on Affective and Pleasurable Design
EditorsShuichi Fukuda
PublisherSpringer-Verlag
Pages232-242
Number of pages11
ISBN (Print)9783030204402
DOIs
Publication statusPublished - 1 Jan 2020
EventAHFE International Conference on Affective and Pleasurable Design, 2019 - Washington D.C., United States
Duration: 24 Jul 201928 Jul 2019

Publication series

NameAdvances in Intelligent Systems and Computing
Volume952
ISSN (Print)2194-5357
ISSN (Electronic)2194-5365

Conference

ConferenceAHFE International Conference on Affective and Pleasurable Design, 2019
Country/TerritoryUnited States
CityWashington D.C.
Period24/07/1928/07/19

Keywords

  • Airbnb
  • Game elements
  • Gamification
  • Motivation
  • Sharing economy

ASJC Scopus subject areas

  • Control and Systems Engineering
  • Computer Science(all)

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