@inproceedings{58a55643a6524531bbd7e591c48a6c91,
title = "Games as travel guides : a look at meaningful downloadable content and its connection to locational context",
abstract = "This paper aims to discuss the surging phenomenon of games placing more focus on locational context to create stories and play concepts as well as collaboration with local businesses. The latest trend of distributing exclusive downloadable content (DLC) at location-specific events acts as an incentive for gamers to travel locally or overseas. Such strategies help to promote traffic for places both from an environmental perspective and from a cultural perspective. The paper therefore will identify various opportunities of how content development could make an impact on a larger economic scale on the gaming industry, the tourism industry, and local businesses.",
keywords = "Downloadable content, Digital distribution, Promotional content, Reverse product placement, Spatial narrative, Story placement, Video game marketing, Video game tourism",
author = "B. Durango and Huaxin Wei",
year = "2016",
month = jul,
language = "English",
series = "DiGRA conference proceedings",
publisher = "DiGRA Digital Games Research Association",
number = "4",
pages = "1--9",
booktitle = "Proceedings of Chinese DiGRA 2016",
note = "3rd Annual Chinese DiGRA Conference (Chinese DiGRA 2016) ; Conference date: 01-07-2016 Through 02-07-2016",
}