Games as travel guides : a look at meaningful downloadable content and its connection to locational context

B. Durango, Huaxin Wei

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review


This paper aims to discuss the surging phenomenon of games placing more focus on locational context to create stories and play concepts as well as collaboration with local businesses. The latest trend of distributing exclusive downloadable content (DLC) at location-specific events acts as an incentive for gamers to travel locally or overseas. Such strategies help to promote traffic for places both from an environmental perspective and from a cultural perspective. The paper therefore will identify various opportunities of how content development could make an impact on a larger economic scale on the gaming industry, the tourism industry, and local businesses.
Original languageEnglish
Title of host publicationProceedings of Chinese DiGRA 2016
Number of pages9
Publication statusPublished - Jul 2016
Event3rd Annual Chinese DiGRA Conference (Chinese DiGRA 2016) - Taichung City, Taiwan
Duration: 1 Jul 20162 Jul 2016

Publication series

NameDiGRA conference proceedings
PublisherDiGRA Digital Games Research Association
ISSN (Print)2342-9666


Conference3rd Annual Chinese DiGRA Conference (Chinese DiGRA 2016)
CityTaichung City


  • Downloadable content
  • Digital distribution
  • Promotional content
  • Reverse product placement
  • Spatial narrative
  • Story placement
  • Video game marketing
  • Video game tourism

Cite this