Fuzzy evaluation of hotel websites

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

11 Citations (Scopus)

Abstract

Prior studies on hotel website performance have primarily concentrated on frequency counting, content analysis or user behavioral approaches. These studies, however, failed to offer any insight that can accurately evaluate hotel website quality based on users' assessment of attribute weights and performance ratings. This research proposes a fuzzy multicriteria analysis model which systematically integrates hotel guests' preferences and fuzzy assessments of website attributes. The fuzzy evaluation of linguistic values by respondents offers a comprehensive approach for handling incomplete and imprecise user preferences to capture the realistic evaluation process. The research output will be a set of overall performance indices representing the cumulative effect of website features, which will offer a benchmark enabling hotels to evaluate their websites' relative performance and ranking based on all relevant weighted attributes.
Original languageEnglish
Title of host publicationLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Pages507-514
Number of pages8
Publication statusPublished - 1 Dec 2005
Event1st International Conference on Advanced Data Mining and Applications, ADMA 2005 - Wuhan, China
Duration: 22 Jul 200524 Jul 2005

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume3584 LNAI
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference1st International Conference on Advanced Data Mining and Applications, ADMA 2005
CountryChina
CityWuhan
Period22/07/0524/07/05

ASJC Scopus subject areas

  • Theoretical Computer Science
  • Computer Science(all)

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