Future issues in sales, marketing, and revenue management in greater china: What keeps you up at night?

David L. Jones, Amy Lee, Kaye Kye Sung Chon

Research output: Journal article publicationJournal articleAcademic researchpeer-review

15 Citations (Scopus)

Abstract

"Recognizing the current global economic crisis, what do you feel are the key impacts it will have on (sales, marketing, or revenue management) in the hospitality industry in the next 5 years within the Greater China region?" This was the question asked in a Delphi study with 37 hotel industry leaders in Greater China and a follow-up Thought Leaders Roundtable. The results identified the top five impacts in each of the disciplines and the Roundtable provided insights into how to address them. Additionally, how long these impacts will affect the region was determined.
Original languageEnglish
Pages (from-to)598-614
Number of pages17
JournalJournal of Travel and Tourism Marketing
Volume28
Issue number6
DOIs
Publication statusPublished - 1 Aug 2011

Keywords

  • China
  • Delphi method
  • Hotels
  • Marketing
  • Revenue management
  • Sales management
  • Trends

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing

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