Functionality Evaluation for Destination Marketing Websites in Smart Tourism Cities

Tong Zhang, Catherine Cheung, Rob Law

Research output: Journal article publicationJournal articleAcademic researchpeer-review

8 Citations (Scopus)

Abstract

The internet environment enables effective promotion of tourism destinations to tourists; creating advantages for operating and managing destination marketing websites. This study makes the first and important attempt to develop hierarchical functionality evaluation criteria for destination marketing websites of smart tourism cities. Focus group discussion and empirical evaluation are used to analyze the destination marketing websites of 33 smart tourism cities in China. Results present the functionality performances of the 33 websites and several major deficiencies and challenges in the development of smart tourism websites. Based on the functionality evaluation results, the implications for future improvements and the use of smart tourism websites for destination marketing are discussed in this paper.

Original languageEnglish
Pages (from-to)263-278
Number of pages16
JournalJournal of China Tourism Research
Volume14
Issue number3
DOIs
Publication statusPublished - 3 Jul 2018

Keywords

  • destination marketing
  • Functionality evaluation
  • smart tourism cities
  • smart tourism websites

ASJC Scopus subject areas

  • Cultural Studies
  • Language and Linguistics
  • Linguistics and Language
  • Tourism, Leisure and Hospitality Management

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