Abstract
The distance shopping system has a long history of development from the traditional mail-order catalogue to the interactive online shopping platform of today. However, developing a new form of distance shopping does not mean digitizing product catalogues or uploading product information online, retailers and marketers should pay attention to the effective use of virtual technologies, in particular to enhance consumers' experiences of telepresence and enjoyment. This paper discusses the use of virtual reality, in particular telepresense experience, for distance fashion shopping. A pilot virtual shop is introduced to describe the use of advanced virtual technologies in virtual shopping.
| Original language | English |
|---|---|
| Pages (from-to) | 77-90 |
| Number of pages | 14 |
| Journal | International Journal of Design Sciences and Technology |
| Volume | 17 |
| Issue number | 2 |
| Publication status | Published - 1 Dec 2010 |
Keywords
- Fashion retailing
- Shopping
- Telepresence,distance
- Virtual reality
- Virtual shopping
ASJC Scopus subject areas
- General Engineering