Forecasting the importance of product attributes using online customer reviews and Google Trends

Hanan Yakubu (Corresponding Author), C. K. Kwong

Research output: Journal article publicationJournal articleAcademic researchpeer-review

51 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Forecasting the importance of product attributes using online customer reviews and Google Trends'. Together they form a unique fingerprint.

Keyphrases

Engineering