Fast fashion brand extensions: An empirical study of consumer preferences

Tsan Ming Choi, Na Liu, Shuk Ching Liu, Joseph Mak, Yeuk Ting To

Research output: Journal article publicationJournal articleAcademic researchpeer-review

51 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Fast fashion brand extensions: An empirical study of consumer preferences'. Together they form a unique fingerprint.

Social Sciences

Economics, Econometrics and Finance

Psychology

Computer Science