| Original language | English |
|---|---|
| Title of host publication | International Retail Marketing |
| Subtitle of host publication | A Case Study Approach |
| Publisher | Elsevier Butterworth-Heinemann |
| Pages | 205-219 |
| Number of pages | 15 |
| ISBN (Print) | 0750657480, 9780080473123 |
| DOIs | |
| Publication status | Published - 25 Jun 2004 |
ASJC Scopus subject areas
- General Business,Management and Accounting
- Economics, Econometrics and Finance(all)