Original language | English |
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Title of host publication | International Retail Marketing |
Subtitle of host publication | A Case Study Approach |
Publisher | Elsevier Butterworth-Heinemann |
Pages | 205-219 |
Number of pages | 15 |
ISBN (Print) | 0750657480, 9780080473123 |
DOIs | |
Publication status | Published - 25 Jun 2004 |
ASJC Scopus subject areas
- General Business,Management and Accounting
- Economics, Econometrics and Finance(all)