Fashion change

Ka Ming Law, Z. M. Zhang, C. S. Leung

Research output: Publication in policy / professional / specialist journalArticle (for policy / professional audience)Academic researchpeer-review

2 Citations (Scopus)


This article argues that fashion changes, from a social psychology viewpoint, are related to cultural and socio-psychological processes. It discusses traditional theories,, such as mass market theory, trickle down theory and subculture leadership theory, as well as contemporary views, such as symbolic interactionist theory. These perspectives, both traditional and modern, are used to interpret fashion changes, with special reference given to marketing implications.
Original languageEnglish
Number of pages3
Specialist publicationTextile Asia
Publication statusPublished - 1 Jan 1999

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Business and International Management
  • Chemistry (miscellaneous)
  • Industrial and Manufacturing Engineering
  • Polymers and Plastics


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