Fashion change

Ka Ming Law; Z. M. Zhang; C. S. Leung

Fashion change

Ka Ming Law, Z. M. Zhang, C. S. Leung

The Hong Kong Polytechnic University

Research output: Publication in policy / professional / specialist journal › Article (for policy / professional audience) › Academic research › peer-review

2 Citations (Scopus)

Abstract

This article argues that fashion changes, from a social psychology viewpoint, are related to cultural and socio-psychological processes. It discusses traditional theories,, such as mass market theory, trickle down theory and subculture leadership theory, as well as contemporary views, such as symbolic interactionist theory. These perspectives, both traditional and modern, are used to interpret fashion changes, with special reference given to marketing implications.

Original language	English
Pages	30-32
Number of pages	3
Volume	30
No.	2
Specialist publication	Textile Asia
Publication status	Published - 1 Jan 1999

ASJC Scopus subject areas

General Business,Management and Accounting
Business and International Management
Chemistry (miscellaneous)
Industrial and Manufacturing Engineering
Polymers and Plastics

Cite this

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abstract = "This article argues that fashion changes, from a social psychology viewpoint, are related to cultural and socio-psychological processes. It discusses traditional theories,, such as mass market theory, trickle down theory and subculture leadership theory, as well as contemporary views, such as symbolic interactionist theory. These perspectives, both traditional and modern, are used to interpret fashion changes, with special reference given to marketing implications.",

author = "Law, {Ka Ming} and Zhang, {Z. M.} and Leung, {C. S.}",

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AU - Law, Ka Ming

AU - Zhang, Z. M.

AU - Leung, C. S.

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N2 - This article argues that fashion changes, from a social psychology viewpoint, are related to cultural and socio-psychological processes. It discusses traditional theories,, such as mass market theory, trickle down theory and subculture leadership theory, as well as contemporary views, such as symbolic interactionist theory. These perspectives, both traditional and modern, are used to interpret fashion changes, with special reference given to marketing implications.

AB - This article argues that fashion changes, from a social psychology viewpoint, are related to cultural and socio-psychological processes. It discusses traditional theories,, such as mass market theory, trickle down theory and subculture leadership theory, as well as contemporary views, such as symbolic interactionist theory. These perspectives, both traditional and modern, are used to interpret fashion changes, with special reference given to marketing implications.

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M3 - Article (for policy / professional audience)

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VL - 30

SP - 30

EP - 32

JO - Textile Asia

JF - Textile Asia

ER -

Fashion change

Abstract

ASJC Scopus subject areas

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