Fashion branding and consumer behaviors : scientific models

Tsan Ming Choi

Research output: Authored / edited book › Research book or monograph (as author) › Academic research

Original languageEnglish
PublisherSpringer
ISBN (Print)9781493902767
Publication statusPublished - 2014

Keywords

  • Consumer behavior
  • Fashion merchandising
  • Branding (Marketing)

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  • SDG 12 - Responsible Consumption and Production

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