Original language | English |
---|---|
Publisher | Springer |
ISBN (Print) | 9781493902767 |
Publication status | Published - 2014 |
Keywords
- Consumer behavior
- Fashion merchandising
- Branding (Marketing)
Research output: Authored / edited book › Research book or monograph (as author) › Academic research
Original language | English |
---|---|
Publisher | Springer |
ISBN (Print) | 9781493902767 |
Publication status | Published - 2014 |