F&b performance in the united states hotel industry evidences from time and location types

Michael S. Lin, Inhaeng N. Jung, Amit Sharma

Research output: Journal article publicationJournal articleAcademic researchpeer-review

1 Citation (Scopus)


Competitive environments warrant hotels to diversify products and services. Diversification is necessary to reduce the risks associated with revenues and profitability. This study explored whether food and beverage (F&B) activities have the potential to create a diversification of revenue sources for hotel businesses. Using STR hotel performance data from 2007 to 2016, the study conducted panel regression analyses and time trend analyses in the pre-and post-2008 recession period to investigate the impact of diversifying revenue and profit sources through F&B activities. Results indicate that F&B activities can be a source of diversification for upper upscale hotels. Results further suggest that F&B was a supplementary income source at the beginning of the recovery phase of the last recession. Theoretical contributions and managerial implications are discussed.

Original languageEnglish
Article number3
JournalJournal of Hospitality Financial Management
Issue number1
Publication statusPublished - 2020
Externally publishedYes


  • Diversification strategy
  • Financial recession
  • Food and beverage
  • Hotel industry
  • Hotel locations

ASJC Scopus subject areas

  • Finance
  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

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