Factors triggering customer willingness to travel on environmentally responsible electric airplanes

Heesup Han, Linda Heejung Lho, Amr Al-Ansi, Hyungseo Bobby Ryu, Jinah Park, Wansoo Kim

Research output: Journal article publicationJournal articleAcademic researchpeer-review

9 Citations (Scopus)


Utilizing a quantitative methodological approach, the present study presented and investigated an integrated model embracing environmental corporate social responsibility, image, emotional attachment, attitude, and moral norms in order to explicate airline patrons' intention formation for adopting eco-friendly electric airplanes. Our findings revealed that the proposed associations among research constructs were all significant, and that image, emotional attachment, attitude, and moral norms significantly mediated the effect of environmental corporate social responsibility on intention. In addition, the salient role of image of electric airplanes in building intention was uncovered. Despite the importance of greening airline products in the aviation industry, electric airplanes are a topic that has barely been explored. The results of this study can help airline practitioners and researchers to understand consumer readiness and willingness to adopt such eco-friendly alternatives to conventional air-flights. Implications are discussed.

Original languageEnglish
Article number2035
JournalSustainability (Switzerland)
Issue number7
Publication statusPublished - 1 Apr 2019


  • Attitude
  • Emotional attachment
  • Environmental corporate social responsibility
  • Environmentally responsible electric airplanes
  • Image
  • Moral norm

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Renewable Energy, Sustainability and the Environment
  • Management, Monitoring, Policy and Law

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