影响内地出境游客当地餐饮消费意愿之因素

Translated title of the contribution: Factors that Influence Chinese Outbound Tourists’ Intention to Consume Local Food

Wantanee Suntikul, Stephen Pratt, Yu Wing Johnny Chong

Research output: Journal article publicationJournal articleAcademic researchpeer-review

6 Citations (Scopus)

Abstract

Food consumption is an essential activity for tourists. Food can be used for destination marketing to attract travellers, and is one of the main purposes of travel for Chinese tourists. This study investigates the factors that motivate Chinese tourists’ intention to consume local food during their travels. Using a quantitative study of 308 mainland Chinese tourists to Hong Kong, we find that these tourists value local and traditional food experiences. The physical surroundings and prestige of the food experience are Chinese tourists’ major concerns for dining experiences. Local food consumed at the destination is a way to escape from the routine and acquire knowledge of the local culture. The sensory appeal brought by local cuisines also motivate Chinese tourists to consume local foods. These results can assist destination marketers and local restaurateurs to increasing the attractiveness of their destinations and restaurants.

Translated title of the contributionFactors that Influence Chinese Outbound Tourists’ Intention to Consume Local Food
Original languageChinese
Pages (from-to)230-247
Number of pages18
JournalJournal of China Tourism Research
Volume16
Issue number2
DOIs
Publication statusPublished - 2 Apr 2020

Keywords

  • Chinese tourists
  • culinary tourism
  • food experience
  • food tourism
  • gastronomy
  • Local food

ASJC Scopus subject areas

  • Cultural Studies
  • Language and Linguistics
  • Linguistics and Language
  • Tourism, Leisure and Hospitality Management

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