TY - GEN
T1 - Factors affecting emotional responses in mobile phone design evaluation
AU - Seva, Rosemary R.
AU - Duh, Henry Been Lirn
AU - Helander, Martin G.
PY - 2006
Y1 - 2006
N2 - Emotion is elicited by products upon closer inspection before purchase. The pre-purchase situation is very important because it is at this stage that consumers make a decision to buy a product. This study identified the relationship between mobile phone attributes and pre-purchase emotion. The moderating effect of selected purchase criteria to the relationship between attributes and emotion was also be investigated. Forty two participants voluntarily took part in this field survey. Results of the study suggested that phone attributes related to dimension and form can predict pre-purchase emotion. The size of the navigation button was found to be a significant predictor of all pre-purchase emotion except excitement. Larger navigation buttons elicited greater intensities of positive emotion. Other phone attributes were also found to be significant predictors of some emotions. Design preference moderated the relationship between the size of the navigation button and feelings of encouragement to buy.
AB - Emotion is elicited by products upon closer inspection before purchase. The pre-purchase situation is very important because it is at this stage that consumers make a decision to buy a product. This study identified the relationship between mobile phone attributes and pre-purchase emotion. The moderating effect of selected purchase criteria to the relationship between attributes and emotion was also be investigated. Forty two participants voluntarily took part in this field survey. Results of the study suggested that phone attributes related to dimension and form can predict pre-purchase emotion. The size of the navigation button was found to be a significant predictor of all pre-purchase emotion except excitement. Larger navigation buttons elicited greater intensities of positive emotion. Other phone attributes were also found to be significant predictors of some emotions. Design preference moderated the relationship between the size of the navigation button and feelings of encouragement to buy.
UR - http://www.scopus.com/inward/record.url?scp=44349189976&partnerID=8YFLogxK
U2 - 10.1177/154193120605001812
DO - 10.1177/154193120605001812
M3 - Conference article published in proceeding or book
AN - SCOPUS:44349189976
SN - 9780945289296
T3 - Proceedings of the Human Factors and Ergonomics Society
SP - 2173
EP - 2177
BT - Proceedings of the Human Factors and Ergonomics Society 50th Annual Meeting, HFES 2006
PB - Human Factors an Ergonomics Society Inc.
T2 - 50th Annual Meeting of the Human Factors and Ergonomics Society, HFES 2006
Y2 - 16 October 2006 through 20 October 2006
ER -