Factors affecting convention participation decision-making: Developing a measurement scale

Joanne Jung-Eun Yoo, Kaye Kye Sung Chon

Research output: Journal article publicationJournal articleAcademic researchpeer-review

103 Citations (Scopus)


The study developed a measurement scale to examine factors affecting convention participation decision-making. The scale development process started with a review of extant literature and personal interviews, followed by data collection through a Web survey of selected association members. Data were subjected to exploratory factor analysis and unidimensionality tests via subsequent confirmatory factor analysis. These procedures yielded a five-factor measurement scale with acceptable levels of reliability and validity. Five underlying dimensions of convention participation decision-making were labeled: (a) destination stimuli, (b) professional and social networking opportunities, (c) educational opportunities, (d) safety and health situation, and (e) travelability. The implications of the scale are discussed for future research as well as convention marketing strategy.
Original languageEnglish
Pages (from-to)113-122
Number of pages10
JournalJournal of Travel Research
Issue number1
Publication statusPublished - 1 Jan 2008


  • Convention
  • Decision-making
  • Scale development
  • Tourism
  • Tourism marketing

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management


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