Facilitating Interfirm Collaboration by Using Social Media

Using social media (SM) in the workplace is controversial. Managers are concerned about boundary spanners’ heavy use of SM for unproductive activities, while boundary spanners need task-focused SM usage to enhance cooperative intention, share mutual knowledge, and build longterm relations. To clarify the effects of SM usage, the authors draw on task–technology fit (TTF) theory to examine how task-focused SM usage (TSM) and relationship-focused SM usage (RSM) influence the efficacy of interpersonal guanxi in China’s emerging economy.