Facilitating consumer engagement for effective brand communication : a study of using virtual reality to fulfill consumers’ personal needs

Kung Wong Lau; Pui Yuen Lee

Facilitating consumer engagement for effective brand communication : a study of using virtual reality to fulfill consumers’ personal needs

Kung Wong Lau
, Pui Yuen Lee

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Original language	English
Publication status	Published - 2016
Event	International Conference on Research in Advertising [ICORIA] - Duration: 1 Jan 2016 → …

Conference

Conference	International Conference on Research in Advertising [ICORIA]
Period	1/01/16 → …

Cite this

@conference{10c42b3fe6254c5d957924e4a56f51ae,

title = "Facilitating consumer engagement for effective brand communication : a study of using virtual reality to fulfill consumers{\textquoteright} personal needs",

author = "Lau, \{Kung Wong\} and Lee, \{Pui Yuen\}",

year = "2016",

language = "English",

note = "International Conference on Research in Advertising [ICORIA] ; Conference date: 01-01-2016",

}

Facilitating consumer engagement for effective brand communication : a study of using virtual reality to fulfill consumers’ personal needs. / Lau, Kung Wong; Lee, Pui Yuen.
2016. Paper presented at International Conference on Research in Advertising [ICORIA].

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

TY - CONF

T1 - Facilitating consumer engagement for effective brand communication : a study of using virtual reality to fulfill consumers’ personal needs

AU - Lau, Kung Wong

AU - Lee, Pui Yuen

PY - 2016

Y1 - 2016

M3 - Conference presentation (not published in journal/proceeding/book)

T2 - International Conference on Research in Advertising [ICORIA]

Y2 - 1 January 2016

ER -