Facilitating consumer engagement for effective brand communication : a study of using virtual reality to fulfill consumers’ personal needs

Kung Wong Lau, Pui Yuen Lee

Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic researchpeer-review

Original languageEnglish
Publication statusPublished - 2016
EventInternational Conference on Research in Advertising [ICORIA] -
Duration: 1 Jan 2016 → …


ConferenceInternational Conference on Research in Advertising [ICORIA]
Period1/01/16 → …

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