Exploring the role of cultural attribution and intercultural competence in intercultural service encounters

Lai Ming Tam; P. Sharma; Nam Woon Kim

Exploring the role of cultural attribution and intercultural competence in intercultural service encounters

Lai Ming Tam, P. Sharma, Nam Woon Kim

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Original language	English
Publication status	Published - 2011
Event	Academy of Marketing Science. World Marketing Congress [WMC] - Duration: 1 Jan 2011 → …

Conference

Conference	Academy of Marketing Science. World Marketing Congress [WMC]
Period	1/01/11 → …

Cite this

@conference{f6b36f0b0ffd4fb8a49b748498dbf16a,

title = "Exploring the role of cultural attribution and intercultural competence in intercultural service encounters",

author = "Tam, {Lai Ming} and P. Sharma and Kim, {Nam Woon}",

year = "2011",

language = "English",

note = "Academy of Marketing Science. World Marketing Congress [WMC] ; Conference date: 01-01-2011",

}

Exploring the role of cultural attribution and intercultural competence in intercultural service encounters. / Tam, Lai Ming; Sharma, P.; Kim, Nam Woon.
2011. Paper presented at Academy of Marketing Science. World Marketing Congress [WMC].

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review