Exploring the Interrelationship between Convention and Visitor Bureau (CVB) and its Stakeholders, and CVB Performance from the Perspective of Stakeholders

Hye Rin Lee, Jin Soo Lee, David Jones

Research output: Journal article publicationJournal articleAcademic researchpeer-review

7 Citations (Scopus)


This study examines the interrelationship between the convention and visitor bureau (CVB) and its stakeholders by identifying the respective relationships between relationship constructs (information asymmetry, goal conflict, and interdependence) and collaborative relationship. This study also develops CVB performance measurements using the balanced scorecard (BSC) and identifies the underlying dimensions of the measurements. The findings show that information asymmetry between CVBs and stakeholders does not necessarily influence stakeholders’ perceptions of CVBs’ performance via collaborative relationship. Meanwhile, goal conflict and interdependence are found to affect collaborative relationship which, in turn, impacts CVB performance. Implications are discussed.
Original languageEnglish
Pages (from-to)224-249
Number of pages26
JournalJournal of Travel and Tourism Marketing
Issue number2
Publication statusPublished - 12 Feb 2016


  • and Exhibitions (MICE)
  • Conferences
  • CVB performance
  • goal conflict
  • Incentives
  • information asymmetry
  • interdependence
  • Meetings
  • stakeholders

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing

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