Exploring the Interrelationship between Convention and Visitor Bureau (CVB) and its Stakeholders, and CVB Performance from the Perspective of Stakeholders

This study examines the interrelationship between the convention and visitor bureau (CVB) and its stakeholders by identifying the respective relationships between relationship constructs (information asymmetry, goal conflict, and interdependence) and collaborative relationship. This study also develops CVB performance measurements using the balanced scorecard (BSC) and identifies the underlying dimensions of the measurements. The findings show that information asymmetry between CVBs and stakeholders does not necessarily influence stakeholders’ perceptions of CVBs’ performance via collaborative relationship. Meanwhile, goal conflict and interdependence are found to affect collaborative relationship which, in turn, impacts CVB performance. Implications are discussed.