Exploring the effects of conformity on travelers’ route choice

Bojian Zhou; Shihao Li; Shaohua Cui; Min Xu

doi:10.1007/s11116-024-10572-8

Exploring the effects of conformity on travelers’ route choice

Bojian Zhou
, Shihao Li
, Shaohua Cui
, Min Xu

Research output: Journal article publication › Journal article › Academic research › peer-review

1 Citation (Scopus)

Abstract

This paper investigates the impact of conformity on traveler’s route choice and evaluates the value of conformity in this context. Drawing from classic theoretical model of conformity, we analyze the factors influencing conformity in route choice. Based on this analysis, we develop an integrated choice and latent variable (ICLV) model, incorporating latent variables related to conformity, individual characteristics, as well as route-specific attributes. The model parameters are calibrated using data collected from a stated preference (SP) survey in Nanjing, China. Estimation results reveal strong correlations between conformity and travelers’ route choices. The findings of this study carry significant insights for leveraging conformity in the design of navigation software and congestion pricing strategies.

Original language	English
Number of pages	33
Journal	Transportation
DOIs	https://doi.org/10.1007/s11116-024-10572-8
Publication status	E-pub ahead of print - 19 Dec 2024

Keywords

Conformity
Integrated choice and latent variable model
Random parameter logit model
Route choice
Value of conformity

ASJC Scopus subject areas

Civil and Structural Engineering
Development
Transportation

More information

10.1007/s11116-024-10572-8

Cite this

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title = "Exploring the effects of conformity on travelers{\textquoteright} route choice",

abstract = "This paper investigates the impact of conformity on traveler{\textquoteright}s route choice and evaluates the value of conformity in this context. Drawing from classic theoretical model of conformity, we analyze the factors influencing conformity in route choice. Based on this analysis, we develop an integrated choice and latent variable (ICLV) model, incorporating latent variables related to conformity, individual characteristics, as well as route-specific attributes. The model parameters are calibrated using data collected from a stated preference (SP) survey in Nanjing, China. Estimation results reveal strong correlations between conformity and travelers{\textquoteright} route choices. The findings of this study carry significant insights for leveraging conformity in the design of navigation software and congestion pricing strategies.",

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author = "Bojian Zhou and Shihao Li and Shaohua Cui and Min Xu",

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T1 - Exploring the effects of conformity on travelers’ route choice

AU - Zhou, Bojian

AU - Li, Shihao

AU - Cui, Shaohua

AU - Xu, Min

N1 - Publisher Copyright: © The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature 2024.

PY - 2024/12/19

Y1 - 2024/12/19

N2 - This paper investigates the impact of conformity on traveler’s route choice and evaluates the value of conformity in this context. Drawing from classic theoretical model of conformity, we analyze the factors influencing conformity in route choice. Based on this analysis, we develop an integrated choice and latent variable (ICLV) model, incorporating latent variables related to conformity, individual characteristics, as well as route-specific attributes. The model parameters are calibrated using data collected from a stated preference (SP) survey in Nanjing, China. Estimation results reveal strong correlations between conformity and travelers’ route choices. The findings of this study carry significant insights for leveraging conformity in the design of navigation software and congestion pricing strategies.

AB - This paper investigates the impact of conformity on traveler’s route choice and evaluates the value of conformity in this context. Drawing from classic theoretical model of conformity, we analyze the factors influencing conformity in route choice. Based on this analysis, we develop an integrated choice and latent variable (ICLV) model, incorporating latent variables related to conformity, individual characteristics, as well as route-specific attributes. The model parameters are calibrated using data collected from a stated preference (SP) survey in Nanjing, China. Estimation results reveal strong correlations between conformity and travelers’ route choices. The findings of this study carry significant insights for leveraging conformity in the design of navigation software and congestion pricing strategies.

KW - Conformity

KW - Integrated choice and latent variable model

KW - Random parameter logit model

KW - Route choice

KW - Value of conformity

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DO - 10.1007/s11116-024-10572-8

M3 - Journal article

AN - SCOPUS:85212499814

SN - 0049-4488

JO - Transportation

JF - Transportation

ER -

Exploring the effects of conformity on travelers’ route choice

Abstract

Keywords

ASJC Scopus subject areas

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