Exploring the Application of the Digital Gamification Mechanisms to the Experience of Physical Architectural Exhibitions

This study aims to respond to the 'human-centred' theme of digital heritage and visualisation by exploring a new approach to applying gamification mechanisms to design physical architectural exhibitions. This paper analyses the current exhibition's gamification design in three parts-core drivers, defining characteristics and development models. Then constructs a design model for "digital gamification". The history museum of Harbin Institute of Technology (Shenzhen) is selected as an example to conduct an empirical investigation. Finally, future experiments are proposed to evaluate the design process's effects on improving the platform's design. It is expected that the demonstration of this study will enrich the exploration of the application of the emerging design method of digital gamification mechanism in exhibition design. On the one hand, it attempts to construct the relationship between the influence of digital gamification mechanisms on the tangible and intangible information in the audience's cognitive space, thus providing new ideas for designing cultural experiences in future exhibition spaces. On the other hand, it gives new vitality to the exhibition design and enhances the audience's motivation to interact, which helps to expand cultural communication's influence.