Exploring Mental Health Communications among Instagram Coaches

Ehsan Ul Haq, Lik Hang Lee, Gareth Tyson, Reza Hadi Mogavi, Tristan Braud, Pan Hui

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

1 Citation (Scopus)

Abstract

There has been a significant expansion in the use of online social networks (OSNs) to support people experiencing mental health issues. This paper studies the role of Instagram influencers who specialize in coaching people with mental health issues. Using a dataset of 97k posts, we characterize such users' linguistic and behavioural features. We explore how these observations impact audience engagement (as measured by likes). We show that the support provided by these accounts varies based on their self-declared professional identities. For instance, Instagram accounts that declare themselves as Authors offer less support than accounts that label themselves as a Coach. We show that increasing information support in general communication positively affects user engagement. However, the effect of vocabulary on engagement is not consistent across the Instagram account types. Our findings shed light on this understudied topic and guide how mental health practitioners can improve outreach.

Original languageEnglish
Title of host publicationProceedings of the 2022 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2022
EditorsJisun An, Chelmis Charalampos, Walid Magdy
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages218-225
Number of pages8
ISBN (Electronic)9781665456616
DOIs
Publication statusPublished - Nov 2022
Externally publishedYes
Event14th IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2022 - Virtual, Online, Turkey
Duration: 10 Nov 202213 Nov 2022

Publication series

NameProceedings of the 2022 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2022

Conference

Conference14th IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2022
Country/TerritoryTurkey
CityVirtual, Online
Period10/11/2213/11/22

Keywords

  • influencers
  • Instagram
  • mental health
  • social networks

ASJC Scopus subject areas

  • Artificial Intelligence
  • Computer Networks and Communications
  • Information Systems
  • Information Systems and Management
  • Communication

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