Exploring Mental Health Communications among Instagram Coaches

Ehsan Ul Haq; Lik Hang Lee; Gareth Tyson; Reza Hadi Mogavi; Tristan Braud; Pan Hui

doi:10.1109/ASONAM55673.2022.10068611

Exploring Mental Health Communications among Instagram Coaches

Ehsan Ul Haq, Lik Hang Lee, Gareth Tyson, Reza Hadi Mogavi, Tristan Braud, Pan Hui

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review

3 Citations (Scopus)

Abstract

There has been a significant expansion in the use of online social networks (OSNs) to support people experiencing mental health issues. This paper studies the role of Instagram influencers who specialize in coaching people with mental health issues. Using a dataset of 97k posts, we characterize such users' linguistic and behavioural features. We explore how these observations impact audience engagement (as measured by likes). We show that the support provided by these accounts varies based on their self-declared professional identities. For instance, Instagram accounts that declare themselves as Authors offer less support than accounts that label themselves as a Coach. We show that increasing information support in general communication positively affects user engagement. However, the effect of vocabulary on engagement is not consistent across the Instagram account types. Our findings shed light on this understudied topic and guide how mental health practitioners can improve outreach.

Original language	English
Title of host publication	Proceedings of the 2022 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2022
Editors	Jisun An, Chelmis Charalampos, Walid Magdy
Publisher	Institute of Electrical and Electronics Engineers Inc.
Pages	218-225
Number of pages	8
ISBN (Electronic)	9781665456616
DOIs	https://doi.org/10.1109/ASONAM55673.2022.10068611
Publication status	Published - Nov 2022
Externally published	Yes
Event	14th IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2022 - Virtual, Online, Turkey Duration: 10 Nov 2022 → 13 Nov 2022

Publication series

Name	Proceedings of the 2022 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2022

Conference

Conference	14th IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2022
Country/Territory	Turkey
City	Virtual, Online
Period	10/11/22 → 13/11/22

Keywords

influencers
Instagram
mental health
social networks

ASJC Scopus subject areas

Artificial Intelligence
Computer Networks and Communications
Information Systems
Information Systems and Management
Communication

More information

10.1109/ASONAM55673.2022.10068611

Cite this

Haq, E. U., Lee, L. H., Tyson, G., Mogavi, R. H., Braud, T., & Hui, P. (2022). Exploring Mental Health Communications among Instagram Coaches. In J. An, C. Charalampos, & W. Magdy (Eds.), Proceedings of the 2022 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2022 (pp. 218-225). (Proceedings of the 2022 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2022). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/ASONAM55673.2022.10068611

Haq, Ehsan Ul ; Lee, Lik Hang ; Tyson, Gareth et al. / Exploring Mental Health Communications among Instagram Coaches. Proceedings of the 2022 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2022. editor / Jisun An ; Chelmis Charalampos ; Walid Magdy. Institute of Electrical and Electronics Engineers Inc., 2022. pp. 218-225 (Proceedings of the 2022 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2022).

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title = "Exploring Mental Health Communications among Instagram Coaches",

abstract = "There has been a significant expansion in the use of online social networks (OSNs) to support people experiencing mental health issues. This paper studies the role of Instagram influencers who specialize in coaching people with mental health issues. Using a dataset of 97k posts, we characterize such users' linguistic and behavioural features. We explore how these observations impact audience engagement (as measured by likes). We show that the support provided by these accounts varies based on their self-declared professional identities. For instance, Instagram accounts that declare themselves as Authors offer less support than accounts that label themselves as a Coach. We show that increasing information support in general communication positively affects user engagement. However, the effect of vocabulary on engagement is not consistent across the Instagram account types. Our findings shed light on this understudied topic and guide how mental health practitioners can improve outreach.",

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author = "Haq, {Ehsan Ul} and Lee, {Lik Hang} and Gareth Tyson and Mogavi, {Reza Hadi} and Tristan Braud and Pan Hui",

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year = "2022",

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language = "English",

series = "Proceedings of the 2022 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2022",

publisher = "Institute of Electrical and Electronics Engineers Inc.",

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Haq, EU, Lee, LH, Tyson, G, Mogavi, RH, Braud, T & Hui, P 2022, Exploring Mental Health Communications among Instagram Coaches. in J An, C Charalampos & W Magdy (eds), Proceedings of the 2022 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2022. Proceedings of the 2022 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2022, Institute of Electrical and Electronics Engineers Inc., pp. 218-225, 14th IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2022, Virtual, Online, Turkey, 10/11/22. https://doi.org/10.1109/ASONAM55673.2022.10068611

Exploring Mental Health Communications among Instagram Coaches. / Haq, Ehsan Ul; Lee, Lik Hang; Tyson, Gareth et al.
Proceedings of the 2022 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2022. ed. / Jisun An; Chelmis Charalampos; Walid Magdy. Institute of Electrical and Electronics Engineers Inc., 2022. p. 218-225 (Proceedings of the 2022 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2022).

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review

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AU - Hui, Pan

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Haq EU, Lee LH, Tyson G, Mogavi RH, Braud T, Hui P. Exploring Mental Health Communications among Instagram Coaches. In An J, Charalampos C, Magdy W, editors, Proceedings of the 2022 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2022. Institute of Electrical and Electronics Engineers Inc. 2022. p. 218-225. (Proceedings of the 2022 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2022). doi: 10.1109/ASONAM55673.2022.10068611

Exploring Mental Health Communications among Instagram Coaches

Abstract

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Keywords

ASJC Scopus subject areas

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