Exploring consumers' virtual shopping experience in virtual reality

H.F. Lau, Kung Wong Lau, Chi Wai Kan

Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic researchpeer-review

Original languageEnglish
Publication statusPublished - 2012
EventAmerican Academy of Advertising (AAA). Conference [AAA International Conference] -
Duration: 1 Jan 2012 → …

Conference

ConferenceAmerican Academy of Advertising (AAA). Conference [AAA International Conference]
Period1/01/12 → …

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