Explore the role of emotion in design: Empirical study to understand the perception on emotion design, emotional design, emotionalise design from the designers' perspectives

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1 Citation (Scopus)


Various studies on Emotion and Design have been proposed and adopted in the recent decades. After categorising the theories by their research focuses, three main roles that influence or being affected by emotion: designers, design outcome and users/consumers in the whole design cycle of design process, consumption and reflection were identified. From their relationships of these, a number of similar terms under Emotion and Design have been developed with a clearer and concrete rationale and definition. For instance, Emotionalise design refers to the design that designers introduce their own emotion into its design process. Emotional design is viewed as the design that can motivate users/consumers' emotion. Emotion design is the design that contains emotional concerns within the interactions between the designers and the users. However few studies have focused on designers' understanding: their perceptions towards these terms and the role of emotion in the design. By conducting an empirical study, we can understand the general designer's perceptions on the three terms: Emotion design, Emotional design, Emotionalise design, and their experience on Emotion and Design would be also explored.
Original languageEnglish
Pages (from-to)367-377
Number of pages11
JournalDesign Principles and Practices
Issue number3
Publication statusPublished - 1 Jan 2011


  • Designers' perception
  • Emotion design
  • Emotional design
  • Emotionalise design
  • Role of emotion in design

ASJC Scopus subject areas

  • Visual Arts and Performing Arts

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