Abstract
This article reports on a study of the motives for visiting and intended activities of first-time and repeat pleasure tourists to Hong Kong. The study revealed significant differences in motivation that resulted in the intention to participate in different activities. First-time visitors were motivated to visit Hong Kong to explore, while repeat visitors came to consume. First-time visitors intended to participate in a wide range of geographically dispersed activities, while repeat visitors intended to shop, dine, and spend time with family and friends.
| Original language | English |
|---|---|
| Pages (from-to) | 279-285 |
| Number of pages | 7 |
| Journal | Journal of Travel Research |
| Volume | 42 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 1 Jan 2004 |
Keywords
- First-time visitation
- Hong Kong
- Motivation
- Repeat visitation
ASJC Scopus subject areas
- Geography, Planning and Development
- Transportation
- Tourism, Leisure and Hospitality Management