This article reports on a study of the motives for visiting and intended activities of first-time and repeat pleasure tourists to Hong Kong. The study revealed significant differences in motivation that resulted in the intention to participate in different activities. First-time visitors were motivated to visit Hong Kong to explore, while repeat visitors came to consume. First-time visitors intended to participate in a wide range of geographically dispersed activities, while repeat visitors intended to shop, dine, and spend time with family and friends.
- First-time visitation
- Hong Kong
- Repeat visitation
ASJC Scopus subject areas
- Geography, Planning and Development
- Tourism, Leisure and Hospitality Management