Exploration versus acquisition: A comparison of first-time and repeat visitors

Anita L.S. Lau, Robert Douglas McKercher

Research output: Journal article publicationJournal articleAcademic researchpeer-review

303 Citations (Scopus)


This article reports on a study of the motives for visiting and intended activities of first-time and repeat pleasure tourists to Hong Kong. The study revealed significant differences in motivation that resulted in the intention to participate in different activities. First-time visitors were motivated to visit Hong Kong to explore, while repeat visitors came to consume. First-time visitors intended to participate in a wide range of geographically dispersed activities, while repeat visitors intended to shop, dine, and spend time with family and friends.
Original languageEnglish
Pages (from-to)279-285
Number of pages7
JournalJournal of Travel Research
Issue number3
Publication statusPublished - 1 Jan 2004


  • First-time visitation
  • Hong Kong
  • Motivation
  • Repeat visitation

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management


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