Exploration of the Relationship Between Culture and Experience of Creativity at the Individual Level: A Case Study Based on Two Design Tasks

Zhengya Gong, Vijayakumar Nanjappan, Lik Hang Lee, Sohail Ahmed Soomro, Georgi V. Georgiev

Research output: Journal article publicationJournal articleAcademic researchpeer-review

6 Citations (Scopus)

Abstract

Extensive research has focused on the relationship between culture and creativity. However, related studies typically adopt national cultural values, set countries as independent variables to explore the relationship between culture and individuals’ creativity, or have inconsistent conclusions. Therefore, this study attempted to explore this relationship at the individual level in design processes from a phenomenological perspective, based on two design tasks carried out by 27 students at a university in China. The results showed a positive association between pleasure and long-term versus short-term orientation of individual cultural values in the two creative methods–6-3-5 and collaborative sketching (C-sketch)–which were statistically significant. However, the correlation between enlightenment and long-term versus short-term orientation only existed in the 6-3-5 method. Based on the analysis, we found that an individual’s educational level affected their self-evaluation in the experience of creativity, and the 6-3-5 method was more favorable than the C-sketch method for the participants. Moreover, we developed a visualization framework and explained the relationship between culture and creativity based on the componential theory of creativity and Hofstede’s culture theory. Furthermore, the study might serve as a groundwork for further examination of the relationship between individuals’ culture and their experience of creativity.

Original languageEnglish
Pages (from-to)185-208
Number of pages24
JournalInternational Journal of Design Creativity and Innovation
Volume11
Issue number3
DOIs
Publication statusPublished - 3 Jul 2023

Keywords

  • 6-3-5 method
  • collaborative sketching
  • concept generation
  • creative process
  • Idea generation
  • individualism-collectivism
  • long-term orientation
  • masculinity-femininity
  • power distance
  • short-term orientation
  • uncertainty avoidance

ASJC Scopus subject areas

  • Architecture
  • Education
  • Visual Arts and Performing Arts
  • Aerospace Engineering
  • Arts and Humanities (miscellaneous)
  • Engineering (miscellaneous)

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