TY - GEN
T1 - Exploration of the Public's Willingness to Participate in Crowd-Sourcing Services: A Case Study of Hong Kong
AU - Wong, Wing Fai
AU - Huang, Jiangyan
AU - Xu, Min
N1 - Funding Information:
The work described in this paper was partially supported by a grant from the Research Grants Council of the Hong Kong Special Administrative Region, China (PolyU 15210620). We also appreciate the support from the Hong Kong Polytechnic University (UAHJ).
Publisher Copyright:
© ASCE.
PY - 2022/7
Y1 - 2022/7
N2 - With crowd logistics becoming an essential part of the last-mile delivery challenge in many countries and regions, encouraging public participation in crowd logistics has become an important affair affecting the development of crowd logistics platforms. Learning how people are motivated to participate in crowd logistics can shed light on the industry's policies and efforts to support its growth. We developed a research model based on the Push-Pull-Mooring (PPM) theory to illustrate the factors influencing the participation of people in Hong Kong. Survey data from 78 Hong Kong residents were analyzed. The empirical results reveal that monetary rewards, entry barriers for work, and trust are significant factors for locals to participate in crowd logistics. Meanwhile, previous job enjoyment has a moderately negative correlation with the willingness of the general public to participate in crowd logistics. However, previous job flexibility and cost of participation show the least significant impact on the decision to participate in crowd logistics. According to the findings of this study, we recommend that crowd logistics platforms provide justifiable monetary incentives and constantly review these incentives. In the meantime, they should also build a high degree of trust between the platform, the general public and the workers.
AB - With crowd logistics becoming an essential part of the last-mile delivery challenge in many countries and regions, encouraging public participation in crowd logistics has become an important affair affecting the development of crowd logistics platforms. Learning how people are motivated to participate in crowd logistics can shed light on the industry's policies and efforts to support its growth. We developed a research model based on the Push-Pull-Mooring (PPM) theory to illustrate the factors influencing the participation of people in Hong Kong. Survey data from 78 Hong Kong residents were analyzed. The empirical results reveal that monetary rewards, entry barriers for work, and trust are significant factors for locals to participate in crowd logistics. Meanwhile, previous job enjoyment has a moderately negative correlation with the willingness of the general public to participate in crowd logistics. However, previous job flexibility and cost of participation show the least significant impact on the decision to participate in crowd logistics. According to the findings of this study, we recommend that crowd logistics platforms provide justifiable monetary incentives and constantly review these incentives. In the meantime, they should also build a high degree of trust between the platform, the general public and the workers.
UR - http://www.scopus.com/inward/record.url?scp=85139044309&partnerID=8YFLogxK
U2 - 10.1061/9780784484265.159
DO - 10.1061/9780784484265.159
M3 - Conference article published in proceeding or book
AN - SCOPUS:85139044309
T3 - CICTP 2022: Intelligent, Green, and Connected Transportation - Proceedings of the 22nd COTA International Conference of Transportation Professionals
SP - 1693
EP - 1703
BT - CICTP 2022 22nd COTA International Conference of Transportation Professionals
A2 - Zhu, Shanjiang
A2 - Jiao, Junfeng
A2 - Tian, Hongqi
A2 - Gao, Guangjun
A2 - Wang, Xiaokun
A2 - Zhang, Yinggui
A2 - Wang, Pu
A2 - Huang, Helai
PB - American Society of Civil Engineers (ASCE)
T2 - 22nd COTA International Conference of Transportation Professionals, CICTP 2022
Y2 - 8 July 2022 through 11 July 2022
ER -