Explaining participation in Earth Hour: the identity perspective and the theory of planned behavior

Keyphrases

• Theory of Planned Behavior 100%
• Earth Hour 100%
• Specific Factors 33%
• Behavioral Intention 33%
• Collective Action 33%
• Moral Norms 33%
• Environmental Self-identity 33%
• Active Participants 33%
• Hong Kong 16%
• People Behaviour 16%
• Climate Change 16%
• Motivation 16%
• Environmental Campaigns 16%
• Subjective Norms 16%
• Perceived Behavioral Control 16%
• Mediation Analysis 16%
• People's Participation 16%
• Pro-environmental Behavior 16%
• Bystander 16%
• Global Movement 16%

Psychology

• Theory of Planned Behavior 100%
• Self and Identity 50%
• Subjective Norm 25%
• Perceived Behavioral Control 25%
• Pro-Environmental Behavior 25%
• Mediation Analysis 25%