Explaining language priming effects: Further evidence for ethnic affirmation among Chinese-English bilinguals

Xiaohua Sylvia Chen, Michael Harris Bond

Research output: Journal article publicationJournal articleAcademic researchpeer-review

27 Citations (Scopus)


The present study examined participants' responses to scales measuring cultural identifications and self-esteem among both Hong Kong Chinese and Mainland Chinese bilinguals. When the authors activated their ethnolinguistic identity and manipulated the language of assessment, Chinese-English bilinguals were found to identify more with Chinese culture but less with Western culture, and to report lower self-esteem when responding in English than in Chinese. These results were interpreted as arising from activation of the participants' ethnolinguistic identity and their becoming aware of their own ethnic vitality and cultural norms, leading to ethnic affirmation (contrast effect) rather than cultural accommodation (assimilation effect).
Original languageEnglish
Pages (from-to)398-406
Number of pages9
JournalJournal of Language and Social Psychology
Issue number4
Publication statusPublished - 1 Dec 2007


  • Cultural accommodation
  • Cultural identification
  • Ethnic a firmation
  • Hong Kong Chinese
  • Language of assessment
  • Mainland Chinese
  • Self-esteem

ASJC Scopus subject areas

  • Social Psychology
  • Education
  • Language and Linguistics
  • Anthropology
  • Sociology and Political Science
  • Linguistics and Language

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