'Excellence, always': A genre analysis of engineering company brochures

Research output: Chapter in book / Conference proceeding › Chapter in an edited book (as author) › Academic research › peer-review

7 Citations (Scopus)

Original language	English
Title of host publication	Intercultural Interactions in Business and Management
Pages	45-72
Number of pages	28
Publication status	Published - 21 Nov 2011

ASJC Scopus subject areas

@inbook{8a79f09ee5f149f99937331400c8a964,

title = "'Excellence, always': A genre analysis of engineering company brochures",

author = "Winnie Cheng",

year = "2011",

month = nov,

day = "21",

language = "English",

isbn = "9783034310390",

series = "Linguistic Insights",

pages = "45--72",

booktitle = "Intercultural Interactions in Business and Management",

}