Examining the relationship between poker and the gaming volumes of Las Vegas hotel casinos

Eunju Suh, Ming Chih Tsai

Research output: Journal article publicationJournal articleAcademic researchpeer-review

10 Citations (Scopus)

Abstract

This study tests a long held anecdotal claim that a poker room draws people into the casino that might otherwise be absent. Using daily data from two major hotel casinos located on the Las Vegas Strip, this study examines the effect of poker on the business volumes of table and slot games. The time series regression analysis produce mixed findings that the significant effect of poker on gaming volumes only appears in a gaming-centric property but not in the other property offering diverse non-gaming attractions besides gaming. The findings of this study call for casino management's careful evaluation of poker's attractiveness as a draw. This study also provides guidelines for evaluating poker's contribution to the slot/table game department's operating profit.
Original languageEnglish
Pages (from-to)1651-1658
Number of pages8
JournalJournal of Business Research
Volume66
Issue number9
DOIs
Publication statusPublished - 1 Sep 2013

Keywords

  • Casino marketing
  • Casino operations analysis
  • Casino resort management
  • Poker rooms
  • Revenue management

ASJC Scopus subject areas

  • Marketing

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