Abstract
This study aims to explore (1) the underlying dimensions of experiential value (EV), (2) the quality antecedents of EV, and (3) the moderating effects of EV on the relationships between the quality dimensions of Expo 2012, Yeosu, Korea, and visitor satisfaction. Although gaining event experience is a crucial reason why event visitors attend certain events, EV has yet to be fully investigated in event literature. This study offers an expanded view of the event consumption experience from the EV perspective, thus contributing to the event literature, particularly by investigating the unexplored aspect of event visitors’ behavior. The theoretical and practical implications of the findings are also discussed.
| Original language | English |
|---|---|
| Pages (from-to) | 326-347 |
| Number of pages | 22 |
| Journal | Journal of Travel and Tourism Marketing |
| Volume | 33 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 23 Mar 2016 |
Keywords
- Event quality
- event visitor behavior
- experiential value
- Expo 2012 Yeosu Korea
- mega-event
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management
- Marketing