Examining the Quality Antecedents and Moderating Effects of Experiential Value in a Mega-Event

Jin Soo Lee, Chung Ki Min

Research output: Journal article publicationJournal articleAcademic researchpeer-review

10 Citations (Scopus)

Abstract

This study aims to explore (1) the underlying dimensions of experiential value (EV), (2) the quality antecedents of EV, and (3) the moderating effects of EV on the relationships between the quality dimensions of Expo 2012, Yeosu, Korea, and visitor satisfaction. Although gaining event experience is a crucial reason why event visitors attend certain events, EV has yet to be fully investigated in event literature. This study offers an expanded view of the event consumption experience from the EV perspective, thus contributing to the event literature, particularly by investigating the unexplored aspect of event visitors’ behavior. The theoretical and practical implications of the findings are also discussed.
Original languageEnglish
Pages (from-to)326-347
Number of pages22
JournalJournal of Travel and Tourism Marketing
Volume33
Issue number3
DOIs
Publication statusPublished - 23 Mar 2016

Keywords

  • Event quality
  • event visitor behavior
  • experiential value
  • Expo 2012 Yeosu Korea
  • mega-event

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing

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