This study sought to elaborate on the effect of self-image congruence on conference evaluation by analyzing two competing nested models and the moderating effect of self-image congruence on the relationship between networking and attendee satisfaction. This study sampled members of a U.S. academic association who had previously attended its annual conference. Self-image congruence was found to significantly improve Model 2 (the proposed model) in evaluating a conference. Self-image congruence also moderated the networking-satisfaction path. In addition to networking and education, self-image congruence was found to affect conference evaluation by attendees. Findings of the study provided theoretical and practical implications for meeting organizers/planners to better design meetings.
|Number of pages||20|
|Journal||Journal of Convention and Event Tourism|
|Publication status||Published - 1 Oct 2009|
- Conference evaluation
- Self-image congruence
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management