Examining the effect of self-image congruence, relative to education and networking, on conference evaluation through its competing models and moderating effect

Jin Soo Lee, Ki Joon Back

Research output: Journal article publicationJournal articleAcademic researchpeer-review

18 Citations (Scopus)


This study sought to elaborate on the effect of self-image congruence on conference evaluation by analyzing two competing nested models and the moderating effect of self-image congruence on the relationship between networking and attendee satisfaction. This study sampled members of a U.S. academic association who had previously attended its annual conference. Self-image congruence was found to significantly improve Model 2 (the proposed model) in evaluating a conference. Self-image congruence also moderated the networking-satisfaction path. In addition to networking and education, self-image congruence was found to affect conference evaluation by attendees. Findings of the study provided theoretical and practical implications for meeting organizers/planners to better design meetings.
Original languageEnglish
Pages (from-to)256-275
Number of pages20
JournalJournal of Convention and Event Tourism
Issue number4
Publication statusPublished - 1 Oct 2009


  • Conference evaluation
  • Education
  • Networking
  • Self-image congruence

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management

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